The answer is simple.
Many loading dock equipment manufacturers rely on long supply chains—passing through manufacturers, distributors, dealers, and sales reps before reaching the customer. With each step, the cost of your equipment increases.

At Alert Lighting Company, we’ve changed that.

As a true factory-direct manufacturer, we design, build, and sell our products directly to you. That means no middlemen, no dealer markups—just premium, easy-to-install safety lighting at a fair price.

We’re committed to delivering top-quality products and even greater value. More importantly, we’re here to help you make your loading dock as safe as possible—because at Alert Lighting Company, safety is our top priority.