The answer is straightforward. However, you may not know that many loading dock equipment manufacturers sell their products through a lengthy supply chain, including a manufacturer, distributor, dealer, salespeople, and customer. The cost of your equipment increases with each link in the chain. As a result, you end up paying much more than you should. However, Alert Lighting Company has revolutionized this process by manufacturing and selling directly to you. We offer a premium product that is both top-quality and easy to install on your own. You can purchase it directly from us without any added costs from sales outlets or dealers. As a true factory direct manufacturer, we prioritize providing you with excellent value. At Alert Lighting Company, our top priority is ensuring safety. We are here to assist you in making your loading dock as safe as possible.